Overview
Role
UI/UX Designer
Timeline
6 months
Type
Mobile App
Team
Content Strategist
UX Research
Product/Developers
Drive Safe & Save is a usage-based discount program for State Farm Insurance customers that uses a mobile app & small bluetooth beacon inside the vehicle to return a discount based on how well or poorly they drive. I was responsible for designing for the native mobile app experience.
I was responsible for working iteratively with the product team, business partners and others to deliver features that improved and enhanced the experience following an agile methodology.
What I did:
1. I created pixel-perfect high fidelity designs for product hand-off for native iOS & Android.
2. Iterated through wire frames and prototypes for new features.
3. Strategized future direction of the product.
I was successful by following a user-centered approach and keeping the user at the forefront. I worked collaboratively with research partners to run usability tests & test assumptions on designs and interactions.
How can I highlight speeding events in a simple & delightful way?
One feature the product team was looking to do was to highlighting specific moments when customers were speeding in order to make them better drivers. My goal was to create and design the look & feel of it.
Speeding Trip Event Details
Following the already existing patterns of showing trip event details, I created a way to show the moments customers were speeding, in a recognizable and simple way.
How can I improve the affordance exploring past trips?
From our metrics and user research, it was uncovered that users often didn't know how to learn more their past trips.
My hypothesis was…
My hypothesis was because the trip cards didn’t have much signifiers, users didn’t explore them. I proposed on creating an AB test to figure out the best & easiest solution to improve discoverability and use for our customers.
Unsurprising, Variant B drew at least 25% more taps during the length of the A/B test.
How can we introduce new features & increase engagement?
In conjunction to figuring out to how drive more engagement with each trip’s details page, the product team was looking for ways to find the best way to drive engagement within each trip.
I explored several designs to highlight and introduce new & existing functionalities to returning customers.
Instead of choosing to test these methods, the product team chose to re-use a previous design pattern and recreate the “Did You Know” screen.
An alternate view
Although not tested, I proposed in redesigning the way the application showcased additional information to customers through a use of a modal, instead of a bottom-sheet card. I believed this was a good design because it can show more information than the bottom sheet. Additionally, it may allow for future usage.
Other Exploration Work
As a personal goal, I sought to redesign the look and feel of the
trip list to align to an incoming internal design system initiative
& design patterns in other industries. Additionally, I sought to
add quality of life enhancements that I thought were to be important to
customers. These features haven’t yet shipped.
