Role:Creative Design Director
Project Type:Graphic Design / Branding
Dates:September 2016 - May 2017
Team Size:23 Committee Members
- Photoshop CC
- Illustrator CC
- Iteration Process
- Working within a multidisciplinary team
- Brand Design
An annual student-led event featuring two days of exciting exhibits and captivating competitions that showcase the talent and ingenuity of engineering students at the University of Illinois. The event is open to the public at no cost. Families, students, and community members are invited to come and experience the atmosphere of innovation and creativity. I was in charge of all design decisions regarding the event.
With each year over 25,000 students around the state come to learn, play and compete in STEM activities. This brings new challenges and allows opportunities to explore new designs and themes.
From the initial brainstorming to the final print, creating something original and engaging was challenging. I solved this problem by having a dialog with committee members, researching previous themes and designs and finally, through iterating on several designs process. By creating multiple designs and getting critiqued on them, I was able to move forward with the final design. Originally, I followed a space exploration theme (1st iteration). Then I thought a simpler design could work too (2nd iteration) while following the space theme. Which led me to realize that I had gone too simple and it needed a bit more detail (3rd iteration). The 4th and 5th iterations came from an open dialogue with the rest of the committee. The final version of the logo combined the best of the of all the previous designs into one.
In addition to the logo, I was in charge of creating the visitor's guide that is given to all guests. I decided to use the cover as a way to explore the space exploration theme from the 1st iteration of the logo. I took the feedback I received from the logo discussions and implemented in the covers. I took steps in sketching the visitor guide before placing it into photoshop as I did with the logo. By having an open dialog with the visitor information director I was able to iterate the design as needed to create a mesmerizing experience while keeping the theme in mind, to illuminate new horizons.
After the logo, visitor's guide and shirts were done, it was time to focus on different projects. At EOH, we want to spread the word about the event and this became the byproduct of that. Previous years of EOH were unable to have a Snapchat filter. I took a simple approach to this design as well and wished to exemplify one of the coolest events during EOH which is the Tesla coil music concert.