Learn About Me


block I logo of Univeristy of Illinois

I was born in Uzbekistan so I'd say I've seen the world through a different lens than some of my peers. I spent a large part of my life in the Chicagoland area. Being a bit different has not distracted me from falling in love with the modern pop culture like Game Of Thrones, Instagram-friendly food, and trendy gadgets.

My curiosity for all things technology drives my craving to solve complex problems with a human-centered design approach. Some of my tools of success are a notepad, a laptop, Sketch, and Spotify. I am always looking out for new music, new food, and new running paths. In addition to this, I love video games because at the end of the day, solving puzzles and rescuing the princess from the castle is not much different than solving problems through a human-centered design approach, just with more direction.


I studied Psychology at the University of Illinois at Urbana-Champaign. After undergrad, I shifted my focus to Human-Computer Interaction at the University of Michigan's School of Information.

block I logo of Univeristy of Illinois
block M logo of University of Michigan

Extra Photos

When my partner in crime asked if I wanted to skydive, I didn't hesitate to say yes.
Wait...is that a chicken foot?yes—yes it is <3
Pack your bags, we're going hiking! Where? I don't know, we'll figure it out on the way there!
All hail – his Grace, Vladimir, of House Potiyevskiy! First of His Name, King of the Andals and the First Men, Lord of the Seven Kingdoms, and Protector of the Realm! @ www.instagram.com/drinkcompany/ popup bar

My Iterative Design Process

I suggest taking a look at my recent work to get an idea of my process in action because this is just an overview.

My 4 step design process is shown here. Research, Ideate, prototype and then test

1. Research

This is where I define the problem and empathize with the users. I research what currently exists that tries to solve the problem and note the stakeholder constraints.

2. Ideate

From the research results, I sketch and whiteboard ideas. The key here is to conceptualize, understand and narrow the focus and problem. If I discover any gaps or flaws, I go back for more research for validation or refutation.

3. Prototype

After ideation, I create user-flows, wireframes and then low-fidelity prototypes. Visual aesthetics are not significant during this stage because the purpose is to test the flow and information architecture of the solution. If an error arises, I go back to the ideation stage.

4. Test

After a low-fidelity prototype is finished I move on to testing the solution with a real user base. For these usability tests, I try to aim between three and six people. After testing, I determine where the test went wrong and determine which stage to go back in my process. Otherwise, I move onto the next problem.