Annual show that invites local people to experience what the College of Engineering at University of Illinois has to offer
- Role: Creative Design Director
- Project Type: Graphic Design / Branding
- Dates: September 2016 - May 2017
23 committee members
- Pencil and Paper
- Photoshop CC
- Illustrator CC
- InDesign CC
- Needs analysis
- Iteration Process
- Presenting and working within a multidisciplinary team
An annual student-led event featuring two days of exciting exhibits and captivating competitions that showcase the talent and ingenuity of engineering students at the University of Illinois. The event is open to the public at no cost. Families, students, and community members are invited to come and experience the atmosphere of innovation and creativity. I was in charge of all design decisions regarding the event.
With each year over 25,000 students around the state come to learn, play and compete in STEM activities. This brings new challenges and allows opportunities to explore new designs and themes.
From the initial brainstorming to the final print, creating something original and engaging was challenging. I solved this problem by having a dialog with committee members, researching previous themes and designs and finally, through iterating on several designs process. By creating multiple designs and getting critiqued on them, I was able to move forward with the final design. Originally, I followed a space exploration theme (1st iteration). Then I thought a simpler design could work too (2nd iteration) while following the space theme. Which led me to realize that I had gone too simple and it needed a bit more detail (3rd iteration). The 4th and 5th iterations came from an open dialogue with the rest of the committee. The final version of the logo combined the best of the of all the previous designs into one.